Internet usage and consultation has doubled over the past decade. This is nothing surprising because the proof is right before our eyes. With everyone hooked on their smartphones and engulfed by the vast sea of social media, people are bound to use this dependency as an advantage. Hence, the term Digital marketing comes to the scenario. Popular on the internet for monikers like online marketing, internet advertising, and many other derivatives, the sole purpose of this marketing strategy is to gather customers via the internet.
Long story short, digital marketing is a way to connect with and influence potential customers. The only thing that separates this strategy from the rest is, we are the source of the impact that magnets customers. This method focuses mainly on marketing efforts and assets. Some examples of this sector include Email marketing, pay-per-click advertising, social media marketing, and many more. All these strategies introduce people to our company and convince them to buy our products. This lead to a whole new business era of digital marketing companies. The sole reason behind the start-up of digital marketing company is to exploit the internet usage of people and turn them into money.
What are Digital Marketing Assets?
There are no peculiar requirements for an item to get included as a digital marketing asset. Almost anything can be a digital marketing asset as long as it helps in online marketing.
That being said, many people are unaware of the digital marketing assets they currently own. Here are a few examples that might make you reconsider your asset count:
- Images which include infographics, product shots, company pictures, etc.
- Online tools and products like SaaS, Calculators, interactive content, etc.
- Social media pages
- Branded assets like logos, icons, acronyms, etc.
- Your Personal or Company Website
- Written content, including blog posts, eBooks, testimonials, product descriptions, etc.
How Effective Is Digital Marketing?
With the growing influence of the internet, it is of no doubt that the digital marketing platform is reaching heights. The main thing that attracts people to this business strategy is its usability. Any kind of business ranging from a simple bakery in a corner to an enormous University can apply the digital ways to enhance their market dominance. As for the target, we can target anyone from anywhere when it comes to digital marketing.
However, some specific business types can extract most-benefits from different parts of this marketing strategy. Let’s take a quick view of the impact is poses on business-to-consumer (B2C) and business-to-business (B2B) companies.
When it comes to the topic of B2C companies, the price points are relatively lesser than B2B firms. Honestly speaking, it can be a little hard to sell an overpriced item to a housewife, but when it comes to a cheaper cloth for a kid, you have the deal. The thing what I would like to point is B2C companies have no intention of selling expensive products. All they have to do is target their audience at the right time, and the process gets spontaneous.
Keeping that in mind, B2C companies often acquired positive results from higher-funnel marketing channels like paid social advertising and social media marketing. These platforms can help you get your business in front of potential buyers who might not otherwise consider you a choice. For these business types, supplementing paid search of SEO might be a good idea, but it is better to invest in the prior-mentioned strategies.
Let’s pick up from where we left. Paid search is an excellent option for companies which operate according to B2B rules. Most of these organizations have specific niche customers that cannot be easily persuaded and difficult to target using social media. However, if a person is deliberately trying to buy an expensive item, we have to make sure our organization takes its place in the landing page. The price to achieve this kind of marketing is higher than social advertising, but the cost of your product can overcome your loss.
Another thing that differentiates these companies are the sales cycle. Most B2B firms have a much involved and longer sales cycle compared to B2C companies. You have to remember that customer will not come to you asking for the overpriced product, so the best thing you can invest is long-term tricks. This includes email marketing or content marketing which secures your deal in the long run.
What Are Your Best Options in Nepal?
The digital world is full of competition, and the companies involved in this sector are fighting head-to-head for a better portfolio. With several hundreds of options, just a click away, it is often difficult to encounter the best firm in your locality. Don’t worry, we have taken care of the filtering process for you and listed some of the best ones in the industry:
List of Top 10 Digital Marketing Agencies in Nepal
- Creative SEO Nepal
- Social Aves
- TDM (Trilogy Digital Media)
- Digital Gurkha
- Ads Market
- Sharda IT
- SMP (Social Media Promotion)
- Hansikar Technologies
- Digital Terai
- Pro Wizards
Now Let’s Explore the topics individually in Detail:
1. Creative SEO Nepal
Let’s start with the leading ones. With several companies fighting for the top position in the list, Creative SEO separates itself from the rest of the herd with its unique features and approach. The company maintains its dominance in the digital sector from Maitidevi, Kathmandu.
The services provided by this company might sound like any other competitor in the market. Still, once you have associated yourself with the professionals there, you will want to come back. SEO, Web development, Social media marketing, PPC, Content writing and digital marketing are just the tip of the iceberg as far as the services are concerned. Don’t believe me? Next time you like to upgrade your digital presence, give them a call and witness your business boost.
This brings us to the topic of customer care and retention capability. They have hundreds of satisfied customers all over Nepal. You can find several positive comments of the customers on their landing page. Scroll down and you can also view their latest projects and some informative ideas in the blog section. From web solutions, app developing, to e-commerce sites, they have proved their quality via their portfolio.
What I would recommend to aspiring businessmen is getting a professional back up for your business. Not just any digital marketing company, Creative SEO Nepal is the one you should keep on the top of your priority list. Explore their SEO services and watch your business website gradually move up the success ladders and attract traffic like you have never seen before.
2. Social Aves
Holding its position in the second is Social Aves with its promising services and thousands of clients. The company is located in Jawalakhel, Kathmandu and provides satisfactory assistance to the clients. They have an interactive website where they inquire about the project and devise the most suited plan for progress.
They provide excellent SEO services to attract organic traffic to the website and direct the customers to the solutions your company offers. They also include influence marketing on their service list. This helps the customers to influence massive followers through the power of social media outlets rather than getting a paid endorsement.
3. TDM (Trilogy Digital Media)
The motto of this company is simple and clear. They create powerful lead generation campaigns which target potential customers. This, in turn, maximizes the conversion rate. Now that is neat and professional, isn’t it?
Located in New Banewor, Kathmandu, the company provides services such as website design and development, high video production, Domain registration and website hosting, Gmail advertising, SEM, Corporate Blog section, and many more. Asides from the regular services, they also increase their influence via training sessions. They conduct SEO training courses, Google Ad Training, Video Interviews, etc. to explore the hidden talents of people.
4. Digital Gurkha
Another promising company from the capital city of Kathmandu. They provide personalized quality services and help business build a brand through their end-to-end digital marketing strategies. They have a simple work process which initiates with research moving on to strategy development, campaign launch and finally ends with analysis and optimization.
The services are the same as any other, but they move forward with the mission of bringing a radical shift in conventional marketing approaches. They have the vision of becoming the one-stop destination for creative and data-driven growth hacking. Check them out on their official website as the management seems very promising.
5. Ads Market
This Company introduces itself on its official link as the firm that provides services from across the digital marketing spectrum. Their service menu includes developing strategies, creating new websites, developing employing innovative online marketing techniques, just to name a few. They are reliable and support their customers from inception to the delivery process. The company got awarded as the “People’s Choice Best Brand of the Year” in FNCCI Brand Excellence Awards 2010. This is more than enough to prove their Excellency and dedication on their craft. Visit their head office in Durbarmarg, Kathmandu.
6. Sharda IT
Sharda IT Service is an authorized G Suit partner that delivers IT services through advertising consulting (social media advertisement), system integration (software development), and web-based branding solutions (website development, bulk SMS and motion graphics). They boast of their deep expertise in technology and industry knowledge; I mean positively and competitively.
One of their substantial aspects is their digital media marketing and management. Their management service divides into inquiry and website management, corporate blogging, Facebook application, branding ideas, creative designs, engaging content, competitor analysis and the list goes on. The impressive thing is, the company provides its services without dropping the quality.
7. SMP (Social Media Promotion)
SMP is another promising candidate on this list of best service providers. They operate from their head office in Lazimpat, Kathmandu. The hand-picked professionals and a promise for quality have elevated the standards of this company. They are one of the best firms when it comes to customer care and support.
Other than regular services like pay-per-click advertising, search engine optimization, website development, content management, and social media advertising, they conduct social media campaign, which makes them a dark horse among the competitors. They proudly list City Center, Ace Travels, Maruti Cement, KTM Duke, FIAT, and City Express as their satisfied customers.
8. Hansikar Technologies
Hansikar is somewhat new on the market starting its professional business from 2017 but doesn’t let the lack of years fool you. The company stands as a prominent digital marketing agency and is growing its numbers on the client-satisfaction category. They are increasing exponentially with more than fifty happy clients from Jagritinagar, Kathmandu.
Want to know more about this company? Visit their official website and discover its facilities in depth. On the surface, they provide digital marketing services (well, of course), social media marketing, and SEO services. They can help you in your path to the business glory and elevate your revenues.
9. Digital Terai
Finally, a company from Lalitpur hitting the ranks. Digital Terai should be on your list of potential partners in case you want to get digital assistants for your business. They have over half a decade of experience working as a freelancer and have satisfied national and international customers. What else do you need?
The company finally established itself as a digital marketing agency in Nepal from 2018. Better late than never, isn’t it? They have the vision to grow Nepali businesses on the web and promote digital marketing campaigns. They provide SEO services unlike other competitors starting from audience and keyword research moving on to competitor analysis and finalizing with website audit and optimization. They also include content development, link building, and tracking and reporting.
10. Pro Wizards
Pro Wizards are actively pursuing their dream of providing digital marketing services and satisfying customers from the capital city of Kathmandu. They have listed Facebook Advertising as their best services and explain this method as the cheapest and effective medium of attracting loyal customers.
Other than that, they provide facilities like web development, conversion rate optimization, digital consulting, search engine marketing, and many more. Rest assured, these professionals know what they are doing and can help you in the best ways possible. Their expertise and experience can assist you in your journey to excellence.
With all said and done, it is the choices that determine the outcome of our journey. The above-mentioned options might clear up the muddy water for you but at the end of the day, you are the one who has to take a stand for your business. Remember, there are thousands of companies that boast their significance and quality in the market, but you should be able to filter out the less-effective ones and reach out for the best the market has to offer. When it comes to the future of your business, it is better not to make any wages on the exposure. One should always hire the best digital marketing company among the several options and strive for excellence in their craft.